Booming Renewables, accelerated nuclear phase-out and increased application of efficiency measures have significantly shortened the reaction time for German energy companies to cope with declining demand and market disruptions. Long known electricity price patterns like the mid-day peak are disappearing. Utilization of (carbon) power plants is uncertain in the long run. Not all technologies required to master the change (e.g. storage) are available at marketable prices. Experts estimate investments in distribution grids to total 1.000€ per household. As a consequence, CEOs of energy companies search for the optimal way to reposition the company. In a recent study allocate International has identified four basic strategy patterns pursued by successful energy companies: 1. Increase customer value, 2. Efficiency as business, 3. Operational excellence to secure cash flow, 4. Redesign of business model to control the part of the value chain that is critical to value creation.